"Are YOU Making This Crucial Mistake?"

"95% Of Freelance Couriers Write The WRONG Type of Proposal Letter When
Soliciting Work From Courier or Private Companies... With A Severely
Negative Outcome...

But That's About To Change With Our New Professional Proposal Letter
Writing Service Exclusively For Your Freelance Courier Business"

... Because You're About To Discover The Immense Power Of A Well Crafted Direct Mail Sales Letter With The Ability To Impact And Ethically Persuade Prospective Clients To Award YOU With Their Driving Job Contracts... Almost On Demand...!

t may seem like a simple process... yet why are many large organisations paying marketing and direct response professionals thousands of pounds to write their letters and promotions for them? Guess what... it's NOT that simple!


The basics of writing a good sales or promotional letter is not known to many people, so let me give you a quick walk, "short course primer overview" of how I create these types of letters for myself and my consulting clients.

1. Say Something That Get The Readers Attention  - Now that may seem obvious and yet 95% of all the freelance couriers that sends out letters, flyers or emails, is self serving, innocuous, with no interests or benefits to the recipient or the client receiving it.

You have to get the client or courier company's attention and to do that you've got to say something that is critically and essentially important to THEM and them only.

2. Tell The Client/Courier Company Why They SHOULD Be Interested - Don't assume your prospective client or the courier company you contact for work obviously knows the reason why. Don't assume they automatically see the connection between your service and their requirements.

Make a point to make that connection for them.

3. Tell The Client/Courier Company Why They Should Believe What Your Saying And Why It's True - In your letter, establish the facts of what you are saying and credentials it. You want to produce authoritative evidence in your communication that demonstrates instantly, continuously and compellingly that what you're saying is true and they can believe it.

4. Prove It's True - With examples, case studies, testimonials, references, with quotes of research. This kind of obvious validation is appropriate depending on what you are trying to accomplish in your letter(s) and who you're targeting with your letter.

You'll either be more sophisticated or less, more embellished or simple depending on what client (private company or courier) you're trying to impact.

5. Highlight And Describe ALL the benefits Of Your Service - Private clients or courier companies don't buy services from you, they buy the outcome of what it is you're offering.
Just like when you go to Halfords to buy a drill... what you really want is hole isn't that right?

Private companies don't want your service, they want your ability to deliver or pick up a package reliable, safely and securely right? WRONG! They want to please that customer who's waiting for the package.... the spare part that will get that broken machine productive again, the restaurant owner who's desperate for that new menu's you're delivering from a printing company...

Do you get the picture? I've been writing for my own business and professionally for many years now, and we even have a website (www.acethatjob.com) that helps job seekers with the right resume and cover letters when applying for jobs.

Your client/courier company invest in the result not the feature (safe, reliable and secure is great but it is a feature every courier company focuses on and that's the biggest mistake they make when trying to differentiate themselves in the mind of the prospect.

6. Tell The Client/Courier Company How To Respond - We create what's called "Direct Response" Letters. The terms is pretty self explanatory -- you are directing the recipient, or the client/courier company to a response.

Not a manipulated, but a controlled and directed response. You have to tell them what they should do, how they should do it, why they should do it, and you have to tell them when they should do it or guess what... left to their own devices, the vast majority of clients/courier companies have a sufficient supply of diversions and competing impacts on their short attention span and valuable time.

We're exposed to more than 70,000 ADS per week so... when you have the client/courier company's attention, you don't ever want to assume they will know what to do because, not that they don't want or NEED your service, but because they get diverted and distracted.

That's why, while you have their attention, you have to direct them all the way and pass the goal posts to action and finally..

7. You Have To Tell Them Exactly What To Do - You have to tell them how to contact you, email, phone, write, visit a website, or whatever it is you want them to do. Tell them what they should do, how they should do it, why they should do it, and when they should do it.

This is probably the biggest mistake many freelance couriers make. Hopefully the 7 steps I have outlined above will guide you in the future, but in reality there's more too it...

You see once you have the client/courier company's attention, you have to draw them into your letter by adding dimension and depth to your proposal, creating desire in them for your service to name just a few.

The second component of your direct mail proposal letter is the actual direct mail package. And it's called package because it has a number of strategic and purpose driven components inside it depending on what your goal is.

The first component is the carrier envelope. If the envelope does not get opened, everything you're learning now about writing powerful proposal letters are hopeless wouldn't you agree?

We have several unique approaches to getting the letter opened and what you have to understand is this. Busy clients and courier companies have what's called a A-pile and B-Pile sorting system for letters.

If the letter is personalized, with an actual stamp stuck on it and looks timely and personal, it will go into the A-pile.

                                        


If however it looks "mass produced" with generic names (e.g. Dear Business Owner") it will go into the B-pile and ultimately in to the waste basket or what I like to call... the "round file".

Then there's things like using "teaser copy", "lift notes" and more when it comes to creating these types of direct response letters.

Needless to say, it does take time and effort, but NOT knowing what to write, how to effectively denominate the benefits of your services and how to deploy those benefits in a direct mail response letter, could mean
the difference between having well fed or skinny kids... if you know what I mean. -- Introducing...

That's why we're introducing and bringing this powerful service right to your freelance couriers business because we know not many people are blessed with the ability to write effective letters.

... And that's why successful businesses and business owners hire professionals to do this important work for them.

You don't want to "wing" something like this... trust me...
 

One of the biggest mistakes you can make when soliciting work from prospects is to only communicate your intentions only ONCE. That's like taking your money and having a bon fire night with it. You need to stay in communication with the prospective client a minimum of 3 times and anything up to 7 times or more afterwards.

Trust me only sending ONE proposal letter is wasteful and totally in-affective. This one tip alone is worth your entire investment for this service. So here's what we will do for your freelance business. You have 2 choices when you solicit us to do the work for you.

#1. You can hire us to create a complete 3-part direct response package for you aimed at either courier companies, or

#2 we can create the material for private companies like printers, publishers etc.
(slightly higher investment for creating this material for private clients/companies)

The reason for this is because each of these two groups of business has different requirements and needs. Private companies and courier companies are each communicated with in a different style of writing and the steaks are higher when it comes to soliciting contracts from private companies directly.

But the process basically looks like this:

* We create a 3-part Direct Response Mailing Package For Your Business.

The first initial direct response letter introduces you, your service and benefits tot eh client/courier company depending on what group you target.

This and all subsequent letters are composed using the 7 steps outlined earlier along with other more in-depth strategies.

* You deploy the second follow-up letter we have prepared for you.

This letter reiterates the benefits of the first letter and makes a clear connection between the two so your prospect can see the dialogue or communication, carried forward from the first letter.
This letter is very important, and making the connection with the first letter even MORE so!


* The third letter connects the first and the second and re-iterates the same and some additional benefits of your service. A special offer/promotion/coupon/discount/incentive/reward etc. are offered and the recipient are eloquently led to a call to action.


* A Thank You-Letter, designed by us, is deployed AFTER the desired response has been achieved (i.e. an opportunity to go and see the prospective client in a informal or formal meeting to tell them about your proposal)


* We will create all your suggested "teaser copy" (depending on what client group you decide to target), as well as give you a action planner check list to execute your mailing effectively.


* Referral Request Letter - This one letter alone could potentially add an additional 30-50% of new business to your service. We know how to professionally solicit referrals and by the team you learn how to do this yourself, you'll thank us later for the increased business you'll gain from using it!

All material are in Microsoft word format and are customized exclusively for YOUR freelance courier business. That is why we can only take on a handful of clients at any one time since this process is so time intensive.

So to summarize what you get when you hire our writing services: - You'll get:

1. The 3-part very targeted and specific 3 series Direct Response Letters.
2. The Thank You Letter after desired response has been achieved.
3. Actual "Teaser Copy" samples on an actual envelope you can copy for your own.
4. Referral Request Letter
5. Action Planner Check List

*Please note all work will be prepared and emailed to you in a  .zip file. Additional service -  If you
do not have the time to create a list of prospects for your business, we now offer this service for an additional £90 for a targeted list of prospects in your town or area.

This will save you a huge amount of time and you can simply mail merge the data (which will be in excel format) and send out your proposal immediately.

The investment for this service(s) is as follows:

Custom Proposal Direct Response Package For Courier Companies - £97.00 / $194.00
Custom Direct Response Package For Private Companies are - £149.00 / $298.00
*Additional Service- List Of Targeted Prospects - £90.00 / $180.00

How Do I Book This Service?

In order for us to understand what  you're trying to achieve, we need some information about your business like the type of clients you wish to target (private clients or courier companies, or both), your unique selling proposition, your service capacity ( i. e. vehicles you have available or if you plan on using your car)

Step 1 - Simply complete the form below to send us these details so we can have all the relevant information to start work as soon as possible. If needed, we'll contact you to get additional information. Please allow up to 5 working days for the project to be completed.

Step 2 - Once you have submitted the details you'll have an opportunity to choose the services you want and place your risk free investment via out secure servers online.